Customer relationship management on organized retail sector a study with reference to departmental stores

Abstract

Today s retail store is built around customers not commodities not newlineonly in metros the expanding middle and upper class consumer base will also newlinebe an opportunities in india s second and third tier cities strong underlying newlineeconomic growth rapid population expansion the increasing wealth of newlineindividuals spending money and the rapid construction of organised retail newlineinfrastructure are key factors behind the retail growth loyalty is not a virtue newlinewith the indian shopper they are highly sensitive even for a small change in newlineany of the factors affecting purchase behaviour newline newline