Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/548249
| Title: | Demystify engagement of digital advertising with purchase intention of customers through omnichannel |
| Researcher: | Mittal,Tania |
| Guide(s): | Madan,Pankaj |
| Keywords: | Economics and Business Management Social Sciences |
| University: | Gurukul Kangri Vishwavidyalaya |
| Completed Date: | 2023 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/548249 |
| Appears in Departments: | Department of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 127.51 kB | Adobe PDF | View/Open |
| 02_prelim page.pdf | 252.68 kB | Adobe PDF | View/Open | |
| 03_contents.pdf | 183.63 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 5.16 kB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 1.03 MB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 413.56 kB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 449.61 kB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 1.58 MB | Adobe PDF | View/Open | |
| 09_chapter 5.pdf | 94.35 kB | Adobe PDF | View/Open | |
| 10_chapter 6.pdf | 144.05 kB | Adobe PDF | View/Open | |
| 11_bibliography.pdf | 318.11 kB | Adobe PDF | View/Open | |
| 12_annexures.pdf | 5.64 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 7.83 kB | Adobe PDF | View/Open |
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