1. Shodhganga@INFLIBNET
  2. Amity University, Noida
  3. Amity Business School
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/546071
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DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2024-02-19T12:26:48Z-
dc.date.available2024-02-19T12:26:48Z-
dc.identifier.urihttp://hdl.handle.net/10603/546071-
dc.description.abstractnewline
dc.format.extent
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleRole of Social Media in Building Consumer Brand Relationship and Shaping Consumer Brand Perception in the Fashion Industry
dc.title.alternative
dc.creator.researcherSinghal, Virtika
dc.subject.keywordConsumer Brand Relationship
dc.subject.keywordEconomics and Business
dc.subject.keywordFashion Industry
dc.subject.keywordManagement
dc.subject.keywordSocial Media
dc.subject.keywordSocial Sciences
dc.description.note
dc.contributor.guideSingh, Anurupa B and Ahuja, Vandana and Gera, Rajat
dc.publisher.placeNoida
dc.publisher.universityAmity University, Noida
dc.publisher.institutionAmity Business School
dc.date.registered
dc.date.completed2023
dc.date.awarded2023
dc.format.dimensions
dc.format.accompanyingmaterialDVD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Amity Business School

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File172.64 kBAdobe PDFView/Open
02_prelim pages.pdf561.97 kBAdobe PDFView/Open
03_content.pdf210.33 kBAdobe PDFView/Open
04_abstract.pdf160.71 kBAdobe PDFView/Open
05_chapter 1.pdf374.79 kBAdobe PDFView/Open
06_chapter 2.pdf761.63 kBAdobe PDFView/Open
07_chapter 3.pdf660.48 kBAdobe PDFView/Open
08_chapter 4.pdf1.26 MBAdobe PDFView/Open
09_chapter 5.pdf566.32 kBAdobe PDFView/Open
10_annexures.pdf1.24 MBAdobe PDFView/Open
80_recommendation.pdf645.35 kBAdobe PDFView/Open
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