1. Shodhganga@INFLIBNET
  2. Amity University, Noida
  3. Amity Business School
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/546071
Title: Role of Social Media in Building Consumer Brand Relationship and Shaping Consumer Brand Perception in the Fashion Industry
Researcher: Singhal, Virtika
Guide(s): Singh, Anurupa B and Ahuja, Vandana and Gera, Rajat
Keywords: Consumer Brand Relationship
Economics and Business
Fashion Industry
Management
Social Media
Social Sciences
University: Amity University, Noida
Completed Date: 2023
Abstract: newline
Pagination: 
URI: http://hdl.handle.net/10603/546071
Appears in Departments:Amity Business School

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File172.64 kBAdobe PDFView/Open
02_prelim pages.pdf561.97 kBAdobe PDFView/Open
03_content.pdf210.33 kBAdobe PDFView/Open
04_abstract.pdf160.71 kBAdobe PDFView/Open
05_chapter 1.pdf374.79 kBAdobe PDFView/Open
06_chapter 2.pdf761.63 kBAdobe PDFView/Open
07_chapter 3.pdf660.48 kBAdobe PDFView/Open
08_chapter 4.pdf1.26 MBAdobe PDFView/Open
09_chapter 5.pdf566.32 kBAdobe PDFView/Open
10_annexures.pdf1.24 MBAdobe PDFView/Open
80_recommendation.pdf645.35 kBAdobe PDFView/Open
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