Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/546000
| Title: | A study of Neuromarketing to measure Advertising effectiveness and its Impact on brands in Indian context |
| Researcher: | Banerjee, Sunanda |
| Guide(s): | Joshi, Ankur |
| Keywords: | Economics and Business Management Social Sciences |
| University: | Banasthali Vidyapith |
| Completed Date: | 2023 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/546000 |
| Appears in Departments: | Department of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 4.05 MB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 4.05 MB | Adobe PDF | View/Open | |
| 03_abstract.pdf | 4.05 MB | Adobe PDF | View/Open | |
| 04_contents.pdf | 4.04 MB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 4.04 MB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 4.04 MB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 4.03 MB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 4.03 MB | Adobe PDF | View/Open | |
| 09_chapter 5.pdf | 3.99 MB | Adobe PDF | View/Open | |
| 11_annexure.pdf | 3.94 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 4.04 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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