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http://hdl.handle.net/10603/545563
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DC Field | Value | Language |
---|---|---|
dc.coverage.spatial | Strategic management | |
dc.date.accessioned | 2024-02-16T06:40:28Z | - |
dc.date.available | 2024-02-16T06:40:28Z | - |
dc.identifier.uri | http://hdl.handle.net/10603/545563 | - |
dc.description.abstract | Drawing on the industrial-organizational viewpoint, resource-based view, and dynamic capability theory, the present study tests a conceptual model linking the industry structure in terms of Porter s five forces; organisational capability in terms of market-focused learning capability and marketing capability; and firm performance in terms of financial and strategic measures of the Indian herbal cosmetic industry. The target population is the marketing/strategy managers of the top Indian herbal cosmetic firms. Data was collected from 202 respondents using a survey approach. The results from multiple and hierarchical regression revealed that industry structure is found to have a significant and positive impact on marketing capabilities, market-focused learning capability, and firm performance. Also, both market-focused learning capability and marketing capability are found to have a significant and positive impact on the firm performance. Moreover, market-focused learning capability is also found to have a significant and positive impact on marketing capability. Taking all the independent variables together, it is concluded that only market-focused learning capability and marketing capability impacted the firm performance in a significant and positive manner, the industry structure variable is found to be insignificant. newline | |
dc.format.extent | xvi, 300p. | |
dc.language | English | |
dc.relation | - | |
dc.rights | university | |
dc.title | Industry structure organisational capability and firm performance of herbal cosmetic industry in india strategies for growth | |
dc.title.alternative | ||
dc.creator.researcher | Bansal, Ravina | |
dc.subject.keyword | Firm Performance | |
dc.subject.keyword | Herbal Cosmetics Industry | |
dc.subject.keyword | Industry Structure | |
dc.subject.keyword | Organizational Capability | |
dc.subject.keyword | Strategy | |
dc.description.note | Bibliography 245-300p. Annexure xvii-xxiiip. | |
dc.contributor.guide | Sharma, Sanjeev Kumar | |
dc.publisher.place | Chandigarh | |
dc.publisher.university | Panjab University | |
dc.publisher.institution | University Business School | |
dc.date.registered | 2017 | |
dc.date.completed | 2022 | |
dc.date.awarded | 2024 | |
dc.format.dimensions | - | |
dc.format.accompanyingmaterial | CD | |
dc.source.university | University | |
dc.type.degree | Ph.D. | |
Appears in Departments: | University Business School |
Files in This Item:
File | Description | Size | Format | |
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01_title.pdf | Attached File | 101.6 kB | Adobe PDF | View/Open |
02_prelims pages.pdf | 1.72 MB | Adobe PDF | View/Open | |
03_chapter1.pdf | 599.14 kB | Adobe PDF | View/Open | |
04_chapter2.pdf | 463.89 kB | Adobe PDF | View/Open | |
05_chapter3.pdf | 433.03 kB | Adobe PDF | View/Open | |
06_chapter4.pdf | 1.05 MB | Adobe PDF | View/Open | |
07_chapter5.pdf | 182.18 kB | Adobe PDF | View/Open | |
08_annexures.pdf | 3 MB | Adobe PDF | View/Open | |
80_recommendation.pdf | 182.18 kB | Adobe PDF | View/Open |
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