Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/545412
| Title: | Consumer Attitude Towards Neuromarketing On Durable Goods Using Eye Tracking A Study With Reference To Chennai |
| Researcher: | S REVATHI |
| Guide(s): | N PREMILA |
| Keywords: | Social Sciences Economics and Business Business Finance |
| University: | University of Madras |
| Completed Date: | 2022 |
| Abstract: | newline Consumer Attitude Towards Neuromarketing newlineOn Durable Goods Using Eye Tracking A Study newlineWith Reference To Chennai newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/545412 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 79.23 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 2.32 MB | Adobe PDF | View/Open | |
| 03_content.pdf | 18.29 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 134.46 kB | Adobe PDF | View/Open | |
| 05_chapter1.pdf | 105.87 kB | Adobe PDF | View/Open | |
| 06_chapter2.pdf | 89.87 kB | Adobe PDF | View/Open | |
| 07_chapter3.pdf | 84.08 kB | Adobe PDF | View/Open | |
| 08_chapter4.pdf | 753.61 kB | Adobe PDF | View/Open | |
| 09_chapter5.pdf | 184.5 kB | Adobe PDF | View/Open | |
| 10_annexures.pdf | 320.41 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 163.67 kB | Adobe PDF | View/Open |
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