Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/544
| Title: | Evaluation of marketing strategies of commercial banks |
| Researcher: | George, K M |
| Guide(s): | Sankaranarayanan, K C |
| Keywords: | Bank Marketing Public Sector Banks Marketing Management Marketing Financial services |
| Upload Date: | 6-Aug-2010 |
| University: | Mahatma Gandhi University |
| Completed Date: | December,1999 |
| Pagination: | 262p. |
| URI: | http://hdl.handle.net/10603/544 |
| Appears in Departments: | Department of Economics |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 25 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 18.51 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 23.59 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 41.69 kB | Adobe PDF | View/Open | |
| 05_contents.pdf | 16.97 kB | Adobe PDF | View/Open | |
| 06_list of tables.pdf | 71.6 kB | Adobe PDF | View/Open | |
| 07_abbreviations.pdf | 17.18 kB | Adobe PDF | View/Open | |
| 08_chapter1.pdf | 422.3 kB | Adobe PDF | View/Open | |
| 09_chapter2.pdf | 653.13 kB | Adobe PDF | View/Open | |
| 10_chapter3.pdf | 601.66 kB | Adobe PDF | View/Open | |
| 11_chapter4.pdf | 614.2 kB | Adobe PDF | View/Open | |
| 12_chapter5.pdf | 2.22 MB | Adobe PDF | View/Open | |
| 13_chapter6.pdf | 806.38 kB | Adobe PDF | View/Open | |
| 14_chapter7.pdf | 255.38 kB | Adobe PDF | View/Open | |
| 15_bibliography.pdf | 162.64 kB | Adobe PDF | View/Open | |
| 16_apppendix.pdf | 216.04 kB | Adobe PDF | View/Open |
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