Shodhganga : a reservoir of Indian theses @ INFLIBNET
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/544
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.date.accessioned | 2010-08-06T10:42:45Z | - |
| dc.date.available | 2010-08-06T10:42:45Z | - |
| dc.date.issued | 2010-08-06 | - |
| dc.identifier.uri | http://hdl.handle.net/10603/544 | - |
| dc.format.extent | 262p. | en_US |
| dc.language | English | en_US |
| dc.rights | university | en_US |
| dc.title | Evaluation of marketing strategies of commercial banks | en_US |
| dc.creator.researcher | George, K M | en_US |
| dc.subject.keyword | Bank Marketing | en_US |
| dc.subject.keyword | Public Sector Banks | en_US |
| dc.subject.keyword | Marketing Management | en_US |
| dc.subject.keyword | Marketing Financial services | en_US |
| dc.description.note | Include Bibliography, Appendices and List of Tables | en_US |
| dc.contributor.guide | Sankaranarayanan, K C | en_US |
| dc.publisher.place | Kottayam | en_US |
| dc.publisher.university | Mahatma Gandhi University | en_US |
| dc.publisher.institution | Department of Economics | en_US |
| dc.date.registered | October, 1991 | en_US |
| dc.date.completed | December,1999 | en_US |
| dc.format.accompanyingmaterial | DVD | en_US |
| dc.type.degree | Ph.D. | en_US |
| dc.source.inflibnet | INFLIBNET | en_US |
| Appears in Departments: | Department of Economics | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 25 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 18.51 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 23.59 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 41.69 kB | Adobe PDF | View/Open | |
| 05_contents.pdf | 16.97 kB | Adobe PDF | View/Open | |
| 06_list of tables.pdf | 71.6 kB | Adobe PDF | View/Open | |
| 07_abbreviations.pdf | 17.18 kB | Adobe PDF | View/Open | |
| 08_chapter1.pdf | 422.3 kB | Adobe PDF | View/Open | |
| 09_chapter2.pdf | 653.13 kB | Adobe PDF | View/Open | |
| 10_chapter3.pdf | 601.66 kB | Adobe PDF | View/Open | |
| 11_chapter4.pdf | 614.2 kB | Adobe PDF | View/Open | |
| 12_chapter5.pdf | 2.22 MB | Adobe PDF | View/Open | |
| 13_chapter6.pdf | 806.38 kB | Adobe PDF | View/Open | |
| 14_chapter7.pdf | 255.38 kB | Adobe PDF | View/Open | |
| 15_bibliography.pdf | 162.64 kB | Adobe PDF | View/Open | |
| 16_apppendix.pdf | 216.04 kB | Adobe PDF | View/Open |
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