Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/539644
| Title: | Consumer response to marketing of rank credit card service a study of certain segments |
| Researcher: | Sarma, E J |
| Guide(s): | Dani, L M |
| Keywords: | Attitude Business Cheque Card Credit Card Economics and Business Marketing Product Social Sciences |
| University: | University of Mumbai |
| Completed Date: | 1989 |
| Abstract: | newlineNo |
| Pagination: | 281p |
| URI: | http://hdl.handle.net/10603/539644 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 96.33 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 833.01 kB | Adobe PDF | View/Open | |
| 03_contents.pdf | 453.06 kB | Adobe PDF | View/Open | |
| 04_chapter 1.pdf | 2.42 MB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 6.34 MB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 7.19 MB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 4.78 MB | Adobe PDF | View/Open | |
| 08_chapter 5.pdf | 7.64 MB | Adobe PDF | View/Open | |
| 09_chapter 6.pdf | 3.96 MB | Adobe PDF | View/Open | |
| 10_chapter 7.pdf | 8.75 MB | Adobe PDF | View/Open | |
| 11_chapter 8.pdf | 6.27 MB | Adobe PDF | View/Open | |
| 12_chapter 9.pdf | 2.1 MB | Adobe PDF | View/Open | |
| 13_annexures.pdf | 13.47 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 2.2 MB | Adobe PDF | View/Open |
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