Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/538749
| Title: | A study of creative strategies employed in advertising consumer products in english language press media in India |
| Researcher: | Khan, Sattar |
| Guide(s): | Heredia, R A |
| Keywords: | Advertising Expenditure Estimates Brands Business Consumer Products Economics and Business Products Social Cartography Social Sciences |
| University: | University of Mumbai |
| Completed Date: | 1989 |
| Abstract: | newline No |
| Pagination: | 250p |
| URI: | http://hdl.handle.net/10603/538749 |
| Appears in Departments: | Commerce, L.S. Raheja College of Arts & Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 139.82 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 381.58 kB | Adobe PDF | View/Open | |
| 03_contents.pdf | 159.93 kB | Adobe PDF | View/Open | |
| 04_chapter 1.pdf | 2.34 MB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 1.56 MB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 9.76 MB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 9.19 MB | Adobe PDF | View/Open | |
| 08_chapter 5.pdf | 7.03 MB | Adobe PDF | View/Open | |
| 09_chapter 6.pdf | 7.41 MB | Adobe PDF | View/Open | |
| 10_chapter 7.pdf | 14.83 MB | Adobe PDF | View/Open | |
| 11_chapter 8.pdf | 8 MB | Adobe PDF | View/Open | |
| 12_annexures.pdf | 1.83 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 8.14 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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