Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/537651
| Title: | A study to measure efficacy of digital media advertising in creating brand loyalty among working women with reference to cosmetic products |
| Researcher: | Kumar, Lalit |
| Guide(s): | Bangari, Monika |
| Keywords: | Economics and Business Management Social Sciences |
| University: | Shri Guru Ram Rai University |
| Completed Date: | 2023 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/537651 |
| Appears in Departments: | Department of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 80_recommendation.pdf | Attached File | 388.64 kB | Adobe PDF | View/Open |
| abstract.pdf | 377.37 kB | Adobe PDF | View/Open | |
| annexures.pdf | 1.3 MB | Adobe PDF | View/Open | |
| chapter 1.pdf | 1.54 MB | Adobe PDF | View/Open | |
| chapter 2.pdf | 656.36 kB | Adobe PDF | View/Open | |
| chapter 3.pdf | 690.88 kB | Adobe PDF | View/Open | |
| chapter 4.pdf | 2.24 MB | Adobe PDF | View/Open | |
| chapter 5.pdf | 522.42 kB | Adobe PDF | View/Open | |
| content.pdf | 601.42 kB | Adobe PDF | View/Open | |
| prelim pages.pdf | 920.48 kB | Adobe PDF | View/Open | |
| title.pdf | 388.64 kB | Adobe PDF | View/Open |
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