Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/537576
| Title: | Investigating the Effects of Sustainable Marketing Practices and Ethical Behavior on Strong Brand Loyalty |
| Researcher: | Kumar, Divyansha |
| Guide(s): | Natrajan, Nidhi S. |
| Keywords: | Brand Loyalty Economics and Business Ethical Behavior Management Social Sciences Sustainable Fashion Brands Sustainable Marketing Practices Theory of Planned Behavior |
| University: | Symbiosis International University |
| Completed Date: | 2023 |
| Abstract: | newline |
| Pagination: | 130 p. |
| URI: | http://hdl.handle.net/10603/537576 |
| Appears in Departments: | Faculty of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 87.1 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 2.48 MB | Adobe PDF | View/Open | |
| 03_chapter 1..pdf | 4.17 MB | Adobe PDF | View/Open | |
| 04_chapter 2..pdf | 5.06 MB | Adobe PDF | View/Open | |
| 05_chapter 3..pdf | 8.39 MB | Adobe PDF | View/Open | |
| 06_chapter 4..pdf | 1.23 MB | Adobe PDF | View/Open | |
| 07_chapter 5..pdf | 3.72 MB | Adobe PDF | View/Open | |
| 08_chapter 6..pdf | 4.83 MB | Adobe PDF | View/Open | |
| 09_chapter 7..pdf | 2.41 MB | Adobe PDF | View/Open | |
| 10_annexure..pdf | 12.6 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 2.94 MB | Adobe PDF | View/Open |
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