1. Shodhganga@INFLIBNET
  2. Symbiosis International University
  3. Faculty of Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/537041
Title: The Study of Influence of Advertising Medium on Online Purchase Decision of Generation Y Consumers
Researcher: Misra, Vaibhav
Guide(s): Dwivedi, Sunita
Keywords: Economics and Business
Generation Y
Management
Online advertising
Purchase decision
Purchase intention
Social Sciences
Traditional advertising
University: Symbiosis International University
Completed Date: 2023
Abstract: newline
Pagination: 335 p.
URI: http://hdl.handle.net/10603/537041
Appears in Departments:Faculty of Management

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File40.14 kBAdobe PDFView/Open
02_prelim pages.pdf528.87 kBAdobe PDFView/Open
03_chapter 1..pdf230.63 kBAdobe PDFView/Open
04_chapter 2..pdf205.52 kBAdobe PDFView/Open
05_chapter 3..pdf482.78 kBAdobe PDFView/Open
06_chapter 4..pdf775.14 kBAdobe PDFView/Open
07_chapter 5..pdf120.79 kBAdobe PDFView/Open
10_annexure..pdf1.88 MBAdobe PDFView/Open
80_recommendation.pdf267.9 kBAdobe PDFView/Open
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