Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/535620
| Title: | Consumer Attitude towards Online Behavioural Advertising and Purchase Intentions An Assessment of Avoidance Behaviour |
| Researcher: | Jain, Shradha |
| Guide(s): | Purohit, H.C. |
| Keywords: | Advertising Business Economics and Business Management Purchase Social Sciences |
| University: | Doon University |
| Completed Date: | 2023 |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/535620 |
| Appears in Departments: | School of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 101.58 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 164.91 kB | Adobe PDF | View/Open | |
| 03_contents.pdf | 165.87 kB | Adobe PDF | View/Open | |
| 04_list of tables.pdf | 70.71 kB | Adobe PDF | View/Open | |
| 05_list of figures.pdf | 60 kB | Adobe PDF | View/Open | |
| 06_acknowledgement.pdf | 12.64 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 450.52 kB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 564.21 kB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 519.01 kB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 856.45 kB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 147.89 kB | Adobe PDF | View/Open | |
| 12_annexures.pdf | 307.7 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 198.44 kB | Adobe PDF | View/Open |
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