A Study on Impact of Branding on Rural Consumer Buying Behaviour in Karnataka

Abstract

This research has a look at the Impact of branding on rural consumer buying Behaviour in newlineKarnataka state, India. In the introduction chapter, the researcher has explained the brief newlineintroduction about the definition of Branding, need for branding, history of branding, the role of newlinebranding, evaluation of rural and urban branding, evaluation consumer buying Behaviour, newlineevaluation of India rural marketplace, review on Karnataka rural market, the impact of branding, newlinereview of Buying Behaviour of rural consumers, need for the study, scope of the study, define of newlinethe study and cauterization of this research. Impact of branding on rural consumer buying newlinebehavior in relation to branding dimensions, Brand Awareness, Brand Loyalty, Brand Image, newlineBrand Identity, Brand Association, Perceived Quality. These dimensions influence consumer newlinebuying behavior in buying certain products/brand and this will be considered for the study in this newlineresearch. There for this research is surveyed in in the rural area of the study to know and newlineunderstand the impact of these dimensions on rural consumer buying behavior. It is considered newlinethat these dimensions impact the rural consumer buying behavior, so the purpose of the study is newlineto know how these branding elements influence or impact the rural consumers. According to newline(Chovanová et al., 2015) brand image influence easily to the young people, older consider newlinevarious other aspects while considering while buying brands. The aim of the study is to know the newlineimpact of branding on rural consumer buying behavior. The study aims to discover the impact of newlinebranding on rural consumer buying behavior in Karnataka. Based on the literature review the newlineroles branding are identified by the researcher. There are branding that explains the reliable newlineinformation about the product, value-added information about the product shows the real image newlineof the product, pleasuring brands, the usefulness of the brands, create the feeling of the products newlinebefore purchasing, believes of the product and understand the advertisement produc