1. Shodhganga@INFLIBNET
  2. University of Mumbai
  3. Department of Management Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/533812
Title: The changing psychographic dimension of the consumer and its impact on marketing strategies
Researcher: Wagh, Anupama
Guide(s): Dani, L M
Keywords: Attitude
Economics and Business
Learning
Management
Motivation
Perception
Personality
Social Sciences
University: University of Mumbai
Completed Date: 1997
Abstract: newline No
Pagination: 325p
URI: http://hdl.handle.net/10603/533812
Appears in Departments:Department of Management Studies

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File205.92 kBAdobe PDFView/Open
02_prelim pages.pdf613.27 kBAdobe PDFView/Open
03_contents.pdf91.35 kBAdobe PDFView/Open
04_chapter 1.pdf7.87 MBAdobe PDFView/Open
05_chapter 2.pdf3.65 MBAdobe PDFView/Open
06_chapter 3.pdf14.26 MBAdobe PDFView/Open
07_chapter 4.pdf5.2 MBAdobe PDFView/Open
08_chapter 5.pdf8.41 MBAdobe PDFView/Open
09_chapter 6.pdf6.19 MBAdobe PDFView/Open
10_chapter 7.pdf12.47 MBAdobe PDFView/Open
11_chapter 8.pdf6.84 MBAdobe PDFView/Open
12_annexures.pdf8.05 MBAdobe PDFView/Open
80_recommendation.pdf7.04 MBAdobe PDFView/Open
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