Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/531710
| Title: | Valuation of brand a marketing perspective |
| Researcher: | Ingle, Rajesh A |
| Guide(s): | Patankar, V N |
| Keywords: | Brand Equity Chocolate Manufacturer Classic Brand Contemporary Brand Economics and Business Homogeneity Management Social Sciences |
| University: | University of Mumbai |
| Completed Date: | 2005 |
| Abstract: | newline No |
| Pagination: | 291p |
| URI: | http://hdl.handle.net/10603/531710 |
| Appears in Departments: | Management Studies Jamnalal Bajaj Institute of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 52.17 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 295.5 kB | Adobe PDF | View/Open | |
| 03_contents.pdf | 60 kB | Adobe PDF | View/Open | |
| 04_part 1_chapter 1.pdf | 807.36 kB | Adobe PDF | View/Open | |
| 05_part 2_chapter 1.pdf | 1.12 MB | Adobe PDF | View/Open | |
| 06_part 3_chapter 1.pdf | 1.3 MB | Adobe PDF | View/Open | |
| 07_part 4_chapter 1.pdf | 1.46 MB | Adobe PDF | View/Open | |
| 08_annexures.pdf | 200.37 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 1.56 MB | Adobe PDF | View/Open |
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