Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/530971
| Title: | Three essays on technology based services an adoption and loyalty focusing on multi brand loyalty perspective |
| Researcher: | Manchanda, Mohit |
| Guide(s): | Deb, Madhurima |
| Keywords: | Branding (Marketing) Business Economics and Business Marketing Social Sciences |
| University: | Indian Institute of Management Kashipur |
| Completed Date: | 2022 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/530971 |
| Appears in Departments: | Department of Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 29.78 kB | Adobe PDF | View/Open |
| 02_prelim.pdf | 147.44 kB | Adobe PDF | View/Open | |
| 03_content.pdf | 235.41 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 220.19 kB | Adobe PDF | View/Open | |
| 05__chapter-1.pdf | 467.95 kB | Adobe PDF | View/Open | |
| 06__chapter-2.pdf | 403.75 kB | Adobe PDF | View/Open | |
| 07__chapter-3.pdf | 430.44 kB | Adobe PDF | View/Open | |
| 08__chapter-4.pdf | 401.31 kB | Adobe PDF | View/Open | |
| 09__chapter-5.pdf | 326.82 kB | Adobe PDF | View/Open | |
| 10__chapter-6.pdf | 203.35 kB | Adobe PDF | View/Open | |
| 11_annexures.pdf | 1.33 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 3.7 MB | Adobe PDF | View/Open |
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