1. Shodhganga@INFLIBNET
  2. Indian Institute of Management Kashipur
  3. Department of Marketing
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/530971
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DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2023-12-19T11:43:08Z-
dc.date.available2023-12-19T11:43:08Z-
dc.identifier.urihttp://hdl.handle.net/10603/530971-
dc.description.abstractnewline
dc.format.extent
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleThree essays on technology based services an adoption and loyalty focusing on multi brand loyalty perspective
dc.title.alternative
dc.creator.researcherManchanda, Mohit
dc.subject.keywordBranding (Marketing)
dc.subject.keywordBusiness
dc.subject.keywordEconomics and Business
dc.subject.keywordMarketing
dc.subject.keywordSocial Sciences
dc.description.note
dc.contributor.guideDeb, Madhurima
dc.publisher.placeKashipur
dc.publisher.universityIndian Institute of Management Kashipur
dc.publisher.institutionDepartment of Marketing
dc.date.registered
dc.date.completed2022
dc.date.awarded2022
dc.format.dimensions
dc.format.accompanyingmaterialNone
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Marketing

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File29.78 kBAdobe PDFView/Open
02_prelim.pdf147.44 kBAdobe PDFView/Open
03_content.pdf235.41 kBAdobe PDFView/Open
04_abstract.pdf220.19 kBAdobe PDFView/Open
05__chapter-1.pdf467.95 kBAdobe PDFView/Open
06__chapter-2.pdf403.75 kBAdobe PDFView/Open
07__chapter-3.pdf430.44 kBAdobe PDFView/Open
08__chapter-4.pdf401.31 kBAdobe PDFView/Open
09__chapter-5.pdf326.82 kBAdobe PDFView/Open
10__chapter-6.pdf203.35 kBAdobe PDFView/Open
11_annexures.pdf1.33 MBAdobe PDFView/Open
80_recommendation.pdf3.7 MBAdobe PDFView/Open
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