1. Shodhganga@INFLIBNET
  2. MICA, Ahmedabad
  3. Fellow Programme in Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/530508
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DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2023-12-18T09:31:41Z-
dc.date.available2023-12-18T09:31:41Z-
dc.identifier.urihttp://hdl.handle.net/10603/530508-
dc.description.abstractnewline
dc.format.extent258 p.
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleRole of story marketing in forming consumers intentions to purchase cultural product
dc.title.alternative
dc.creator.researcherTrivedi, Payal Mohitkumar
dc.subject.keywordArt
dc.subject.keywordArts and Humanities
dc.subject.keywordArts and Recreation
dc.description.noteBibliography p. 207-258
dc.contributor.guideVasavada-Oza, Falguni
dc.publisher.placeAhmedabad
dc.publisher.universityMICA, Ahmedabad
dc.publisher.institutionFellow Programme in Management
dc.date.registered2018
dc.date.completed2021
dc.date.awarded2021
dc.format.dimensions
dc.format.accompanyingmaterialNone
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Fellow Programme in Management

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File185.48 kBAdobe PDFView/Open
02_prelim pages.pdf407.75 kBAdobe PDFView/Open
03_table of content.pdf275.3 kBAdobe PDFView/Open
04_abstract..pdf726.61 kBAdobe PDFView/Open
05_chapter 1.pdf831.3 kBAdobe PDFView/Open
06_chapter 2.pdf1.61 MBAdobe PDFView/Open
07_chapter 3.pdf872.12 kBAdobe PDFView/Open
08_chapter 4.pdf767.7 kBAdobe PDFView/Open
09_annexure.pdf1.26 MBAdobe PDFView/Open
80_recommendation.pdf553.68 kBAdobe PDFView/Open
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