Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/530508
| Title: | Role of story marketing in forming consumers intentions to purchase cultural product |
| Researcher: | Trivedi, Payal Mohitkumar |
| Guide(s): | Vasavada-Oza, Falguni |
| Keywords: | Art Arts and Humanities Arts and Recreation |
| University: | MICA, Ahmedabad |
| Completed Date: | 2021 |
| Abstract: | newline |
| Pagination: | 258 p. |
| URI: | http://hdl.handle.net/10603/530508 |
| Appears in Departments: | Fellow Programme in Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 185.48 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 407.75 kB | Adobe PDF | View/Open | |
| 03_table of content.pdf | 275.3 kB | Adobe PDF | View/Open | |
| 04_abstract..pdf | 726.61 kB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 831.3 kB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 1.61 MB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 872.12 kB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 767.7 kB | Adobe PDF | View/Open | |
| 09_annexure.pdf | 1.26 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 553.68 kB | Adobe PDF | View/Open |
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