Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/529558
| Title: | Impact of Product Placement in Hindi Movies on Brand Memory and Consumer Behaviour |
| Researcher: | Harwani, S V |
| Guide(s): | Kale, P W |
| Keywords: | Social Sciences Economics and Business Business |
| University: | Sant Gadge Baba Amravati University |
| Completed Date: | 2014 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/529558 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 96.74 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 278.31 kB | Adobe PDF | View/Open | |
| 03_content.pdf | 914.46 kB | Adobe PDF | View/Open | |
| 09_chapter 1.pdf | 4.57 MB | Adobe PDF | View/Open | |
| 10_chapter 2.pdf | 6.09 MB | Adobe PDF | View/Open | |
| 11_chapter 3.pdf | 6.86 MB | Adobe PDF | View/Open | |
| 12_chapter 4.pdf | 5.88 MB | Adobe PDF | View/Open | |
| 13_chapter 5.pdf | 6.61 MB | Adobe PDF | View/Open | |
| 14_chapter 6.pdf | 1.49 MB | Adobe PDF | View/Open | |
| 15_annexures.pdf | 629.03 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 1.58 MB | Adobe PDF | View/Open |
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