1. Shodhganga@INFLIBNET
  2. GLA University
  3. Department of Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/528738
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DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2023-12-07T06:50:22Z-
dc.date.available2023-12-07T06:50:22Z-
dc.identifier.urihttp://hdl.handle.net/10603/528738-
dc.format.extentxii+152p,
dc.languageEnglish
dc.relation
dc.rightsself
dc.titleImpact of Brand Anthropomorphism and Advertising Effectiveness on Consumer Purchase Intention
dc.title.alternative
dc.creator.researcherAgarwal, Megha
dc.subject.keywordEconomics and Business
dc.subject.keywordManagement
dc.subject.keywordSocial Sciences
dc.description.note
dc.contributor.guideKhandelwal, Utkal
dc.publisher.placeMathura
dc.publisher.universityGLA University
dc.publisher.institutionDepartment of Management
dc.date.registered2017
dc.date.completed2023
dc.date.awarded2023
dc.format.dimensions
dc.format.accompanyingmaterialCD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Management

Files in This Item:
File Description SizeFormat 
01.title.pdfAttached File206.07 kBAdobe PDFView/Open
02.prelim.pdf1.9 MBAdobe PDFView/Open
03.contents.pdf399.56 kBAdobe PDFView/Open
04.abstract.pdf117.05 kBAdobe PDFView/Open
05.chapter 1.pdf382.71 kBAdobe PDFView/Open
06.chapter 2.pdf335.1 kBAdobe PDFView/Open
07.chapter 3.pdf434.63 kBAdobe PDFView/Open
08.chapter 4.pdf561.8 kBAdobe PDFView/Open
09.chapter 5.pdf1.23 MBAdobe PDFView/Open
10.chapter 6.pdf206.63 kBAdobe PDFView/Open
11.annexure.pdf979.12 kBAdobe PDFView/Open
80_recommendation.pdf412.55 kBAdobe PDFView/Open
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