Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/528738
| Title: | Impact of Brand Anthropomorphism and Advertising Effectiveness on Consumer Purchase Intention |
| Researcher: | Agarwal, Megha |
| Guide(s): | Khandelwal, Utkal |
| Keywords: | Economics and Business Management Social Sciences |
| University: | GLA University |
| Completed Date: | 2023 |
| Pagination: | xii+152p, |
| URI: | http://hdl.handle.net/10603/528738 |
| Appears in Departments: | Department of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01.title.pdf | Attached File | 206.07 kB | Adobe PDF | View/Open |
| 02.prelim.pdf | 1.9 MB | Adobe PDF | View/Open | |
| 03.contents.pdf | 399.56 kB | Adobe PDF | View/Open | |
| 04.abstract.pdf | 117.05 kB | Adobe PDF | View/Open | |
| 05.chapter 1.pdf | 382.71 kB | Adobe PDF | View/Open | |
| 06.chapter 2.pdf | 335.1 kB | Adobe PDF | View/Open | |
| 07.chapter 3.pdf | 434.63 kB | Adobe PDF | View/Open | |
| 08.chapter 4.pdf | 561.8 kB | Adobe PDF | View/Open | |
| 09.chapter 5.pdf | 1.23 MB | Adobe PDF | View/Open | |
| 10.chapter 6.pdf | 206.63 kB | Adobe PDF | View/Open | |
| 11.annexure.pdf | 979.12 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 412.55 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial 4.0 International (CC BY-NC 4.0).
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