Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/527904
| Title: | Effect of Ewom on Brand Attitude and Purchase Intention of Consumers in Case of Consumer Electronics |
| Researcher: | Kudeshia, Chetna |
| Guide(s): | Mittal, Arun |
| Keywords: | Consumer Electronics Effect of Ewom on Brand Attitude Management |
| University: | Birla Institute of Technology, Mesra |
| Completed Date: | 2023 |
| Abstract: | Attached newline |
| Pagination: | 170 |
| URI: | http://hdl.handle.net/10603/527904 |
| Appears in Departments: | Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 21.27 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 310.58 kB | Adobe PDF | View/Open | |
| 03_content.pdf | 125.33 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 48.56 kB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 477.29 kB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 397.33 kB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 305.58 kB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 645.15 kB | Adobe PDF | View/Open | |
| 09_annexures.pdf | 554.27 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 167 kB | Adobe PDF | View/Open |
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