Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/526276
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2023-11-17T11:51:35Z | - |
| dc.date.available | 2023-11-17T11:51:35Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/526276 | - |
| dc.description.abstract | Attached | |
| dc.format.extent | xxiii,289p. | |
| dc.language | English | |
| dc.relation | ||
| dc.rights | university | |
| dc.title | Designing Brand Communication Strategy using Neuro physiological Approaches | |
| dc.title.alternative | An Experimental Study in Indian Context | |
| dc.creator.researcher | Sharma, J K | |
| dc.subject.keyword | Economics and Business | |
| dc.subject.keyword | Management | |
| dc.subject.keyword | Social Sciences | |
| dc.description.note | ||
| dc.contributor.guide | Singh, Deepali and Deepak, K K | |
| dc.publisher.place | Gwalior | |
| dc.publisher.university | Atal Bihari Vajpayee Indian Institute of Information Technology and Management | |
| dc.publisher.institution | Department of Management Studies | |
| dc.date.registered | 2003 | |
| dc.date.completed | 2011 | |
| dc.date.awarded | 2011 | |
| dc.format.dimensions | 21X27 cm | |
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Management Studies | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 40.21 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 29.8 kB | Adobe PDF | View/Open | |
| 03_content.pdf | 39.11 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 9.99 kB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 314.19 kB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 401.66 kB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 267.31 kB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 512.57 kB | Adobe PDF | View/Open | |
| 09_chapter 5.pdf | 57.16 kB | Adobe PDF | View/Open | |
| 10_chapter 6.pdf | 280.65 kB | Adobe PDF | View/Open | |
| 11_chapter 7.pdf | 218.93 kB | Adobe PDF | View/Open | |
| 12_annexures.pdf | 41.11 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 27.69 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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