Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/526276
| Title: | Designing Brand Communication Strategy using Neuro physiological Approaches |
| Researcher: | Sharma, J K |
| Guide(s): | Singh, Deepali and Deepak, K K |
| Keywords: | Economics and Business Management Social Sciences |
| University: | Atal Bihari Vajpayee Indian Institute of Information Technology and Management |
| Completed Date: | 2011 |
| Abstract: | Attached |
| Pagination: | xxiii,289p. |
| URI: | http://hdl.handle.net/10603/526276 |
| Appears in Departments: | Department of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 40.21 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 29.8 kB | Adobe PDF | View/Open | |
| 03_content.pdf | 39.11 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 9.99 kB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 314.19 kB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 401.66 kB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 267.31 kB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 512.57 kB | Adobe PDF | View/Open | |
| 09_chapter 5.pdf | 57.16 kB | Adobe PDF | View/Open | |
| 10_chapter 6.pdf | 280.65 kB | Adobe PDF | View/Open | |
| 11_chapter 7.pdf | 218.93 kB | Adobe PDF | View/Open | |
| 12_annexures.pdf | 41.11 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 27.69 kB | Adobe PDF | View/Open |
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