Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/525686
| Title: | Impact of Social Media Engagement Behaviour on Purchase Attitude of Consumers A Study With Reference to Consumers of Durable Products in Chennai City |
| Researcher: | Santhiya R |
| Guide(s): | Elavarasan R |
| Keywords: | Automation and Control Systems Computer Science Engineering and Technology |
| University: | Vels University |
| Completed Date: | 2023 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/525686 |
| Appears in Departments: | Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 184.1 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 1.14 MB | Adobe PDF | View/Open | |
| 03_content.pdf | 119.55 kB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 2.24 MB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 1.6 MB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 942.61 kB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 1.04 MB | Adobe PDF | View/Open | |
| 09_chapter 5.pdf | 1.91 MB | Adobe PDF | View/Open | |
| 10_annexures.pdf | 28.42 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 847.32 kB | Adobe PDF | View/Open |
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