Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/524078
| Title: | Consumer brand engagement in online brand communities the role of brand identification and brand community identification |
| Researcher: | Raichur, Vishwas G |
| Guide(s): | Sharma, Dinesh |
| Keywords: | Economics and Business Management Social Sciences |
| University: | Indian Institute of Technology Bombay |
| Completed Date: | 2023 |
| Abstract: | Abstract attached newline newline |
| Pagination: | NA |
| URI: | http://hdl.handle.net/10603/524078 |
| Appears in Departments: | Shailesh J Mehta School of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 23.59 kB | Adobe PDF | View/Open |
| 02_prelimpages.pdf | 103.08 kB | Adobe PDF | View/Open | |
| 03_abstract.pdf | 134.06 kB | Adobe PDF | View/Open | |
| 04_contents.pdf | 152.25 kB | Adobe PDF | View/Open | |
| 05_chapter_1.pdf | 170.2 kB | Adobe PDF | View/Open | |
| 06_chapter_2.pdf | 255.77 kB | Adobe PDF | View/Open | |
| 07_chapter_3.pdf | 271.75 kB | Adobe PDF | View/Open | |
| 08_chapter_4.pdf | 406.43 kB | Adobe PDF | View/Open | |
| 11_appendix.pdf | 369.27 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 185.4 kB | Adobe PDF | View/Open |
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