Studies on Some Search Engine Optimization Techniques and its Applications During Covid 19 Pandemic

Abstract

These days, the vast content of the Internet has made it arduous to retrieve proper information on a subject. Techniques/methods for retrieving information have become really more important [1]. Hence, search engine becomes very indispensable and important part of our everyday life to search information. We always depend on search engines to dispense us precise information at right time and right places. To meet the users, demand search engine must detect and clarify most linked information analogous to the user query and exhibit that information to the user. If the search engine impartially infers feature and importance of every page and return high quality pages to the user then search-engine-bias may not be a serious problem [2]. However, superiority of page is very subjective presumption and very formidable task to estimate in the reality. The most popular search engine viz. Google depend on page rank to measure quality of page [3]. This is also valid for other search engines like Yahoo, Bing and Baidu. Higher value of page rank implies that the website is very popular and high in demand [4]. For the sake of attaining a higher rank in search engine out comes several websites up gradation techniques are employed by the website designers. The exertions that are discharged by SEO to increase the amount of targeted traffic that comes to a website through a search engine. It encompasses items like making changes to the text and the HTML code. It also appends face to face communication with the search engine by making choices for listings or links. To newline2 newlinepopularize the website several search engine optimization techniques are used by website designers. Search engine optimization (SEO) [5] is the process which refines the volume and quality of traffic to a web site from search engines over natural search results for specified keywords. Search engine optimizers use knowledge base SEO and knowledge base SEO is a vital aspect for the purpose of customer support strategy. This is domain knowledge which estimates