1. Shodhganga@INFLIBNET
  2. University of Mumbai
  3. Commerce, L.S. Raheja College of Arts & Commerce
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/523415
Title: Impact of television and internet advertising on consumer behaviour in Mumbai city and its suburbs
Researcher: Nadar, Ramachandran N
Guide(s): Heredia, R A
Keywords: Advertising
Consumer Behaviour
Economics
Economics and Business
Internet
Shampoo
Social Sciences
Television
University: University of Mumbai
Completed Date: 2007
Abstract: No newline newline
Pagination: xv, 521p
URI: http://hdl.handle.net/10603/523415
Appears in Departments:Commerce, L.S. Raheja College of Arts & Commerce

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File264.63 kBAdobe PDFView/Open
02_prelim pages.pdf8.08 MBAdobe PDFView/Open
03_contents.pdf325.77 kBAdobe PDFView/Open
04_chapter 1.pdf17.48 MBAdobe PDFView/Open
05_chapter 2.pdf12.98 MBAdobe PDFView/Open
06_chapter 3.pdf18.27 MBAdobe PDFView/Open
07_chapter 4.pdf12.91 MBAdobe PDFView/Open
08_chapter 5.pdf29.51 MBAdobe PDFView/Open
09_chapter 6.pdf30.18 MBAdobe PDFView/Open
10_chapter 7.pdf15.68 MBAdobe PDFView/Open
11_chapter 8.pdf15.7 MBAdobe PDFView/Open
12_annexures.pdf17.53 MBAdobe PDFView/Open
80_recommendation.pdf15.97 MBAdobe PDFView/Open
Show full item record


Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).

Altmetric Badge: