Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/523415
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2023-11-06T06:45:00Z | - |
| dc.date.available | 2023-11-06T06:45:00Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/523415 | - |
| dc.description.abstract | No newline newline | |
| dc.format.extent | xv, 521p | |
| dc.language | English | |
| dc.relation | ||
| dc.rights | university | |
| dc.title | Impact of television and internet advertising on consumer behaviour in Mumbai city and its suburbs | |
| dc.title.alternative | ||
| dc.creator.researcher | Nadar, Ramachandran N | |
| dc.subject.keyword | Advertising | |
| dc.subject.keyword | Consumer Behaviour | |
| dc.subject.keyword | Economics | |
| dc.subject.keyword | Economics and Business | |
| dc.subject.keyword | Internet | |
| dc.subject.keyword | Shampoo | |
| dc.subject.keyword | Social Sciences | |
| dc.subject.keyword | Television | |
| dc.description.note | ||
| dc.contributor.guide | Heredia, R A | |
| dc.publisher.place | Mumbai | |
| dc.publisher.university | University of Mumbai | |
| dc.publisher.institution | Commerce, L.S. Raheja College of Arts and Commerce | |
| dc.date.registered | ||
| dc.date.completed | 2007 | |
| dc.date.awarded | ||
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | DVD | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Commerce, L.S. Raheja College of Arts & Commerce | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 264.63 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 8.08 MB | Adobe PDF | View/Open | |
| 03_contents.pdf | 325.77 kB | Adobe PDF | View/Open | |
| 04_chapter 1.pdf | 17.48 MB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 12.98 MB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 18.27 MB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 12.91 MB | Adobe PDF | View/Open | |
| 08_chapter 5.pdf | 29.51 MB | Adobe PDF | View/Open | |
| 09_chapter 6.pdf | 30.18 MB | Adobe PDF | View/Open | |
| 10_chapter 7.pdf | 15.68 MB | Adobe PDF | View/Open | |
| 11_chapter 8.pdf | 15.7 MB | Adobe PDF | View/Open | |
| 12_annexures.pdf | 17.53 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 15.97 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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