1. Shodhganga@INFLIBNET
  2. Babu Banarasi Das University
  3. School of Management Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/523040
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DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2023-11-03T09:30:33Z-
dc.date.available2023-11-03T09:30:33Z-
dc.identifier.urihttp://hdl.handle.net/10603/523040-
dc.description.abstractnewline
dc.format.extent
dc.languageEnglish
dc.relation
dc.rightsself
dc.titleConsumer perception towards celebrity endorsement in television advertising for retail brands in middle class segment of Lucknow City
dc.title.alternative
dc.creator.researcherMishra, Raj Kumar
dc.subject.keywordEconomics and Business
dc.subject.keywordManagement
dc.subject.keywordSocial Sciences
dc.description.note
dc.contributor.guidePande, Sushil
dc.publisher.placeLucknow
dc.publisher.universityBabu Banarasi Das University
dc.publisher.institutionSchool of Management Studies
dc.date.registered
dc.date.completed2016
dc.date.awarded2017
dc.format.dimensions
dc.format.accompanyingmaterialDVD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:School of Management Studies

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File24.24 kBAdobe PDFView/Open
02_prelim pages.pdf882.39 kBAdobe PDFView/Open
03_content.pdf177.52 kBAdobe PDFView/Open
04_abstract.pdf311.51 kBAdobe PDFView/Open
05_chapter 1.pdf5.15 MBAdobe PDFView/Open
06_chapter 2.pdf1.86 MBAdobe PDFView/Open
07_chapter 3.pdf1.26 MBAdobe PDFView/Open
08_chapter 4.pdf10.86 MBAdobe PDFView/Open
09_chapter 5.pdf888.51 kBAdobe PDFView/Open
10_annexures.pdf2.38 MBAdobe PDFView/Open
80_recommendation.pdf888.51 kBAdobe PDFView/Open
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