1. Shodhganga@INFLIBNET
  2. Babu Banarasi Das University
  3. School of Management Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/523040
Title: Consumer perception towards celebrity endorsement in television advertising for retail brands in middle class segment of Lucknow City
Researcher: Mishra, Raj Kumar
Guide(s): Pande, Sushil
Keywords: Economics and Business
Management
Social Sciences
University: Babu Banarasi Das University
Completed Date: 2016
Abstract: newline
Pagination: 
URI: http://hdl.handle.net/10603/523040
Appears in Departments:School of Management Studies

Files in This Item:
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01_title.pdfAttached File24.24 kBAdobe PDFView/Open
02_prelim pages.pdf882.39 kBAdobe PDFView/Open
03_content.pdf177.52 kBAdobe PDFView/Open
04_abstract.pdf311.51 kBAdobe PDFView/Open
05_chapter 1.pdf5.15 MBAdobe PDFView/Open
06_chapter 2.pdf1.86 MBAdobe PDFView/Open
07_chapter 3.pdf1.26 MBAdobe PDFView/Open
08_chapter 4.pdf10.86 MBAdobe PDFView/Open
09_chapter 5.pdf888.51 kBAdobe PDFView/Open
10_annexures.pdf2.38 MBAdobe PDFView/Open
80_recommendation.pdf888.51 kBAdobe PDFView/Open
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