Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/521784
Title: Marketing for Herbal Products in Rural Market Brand Awareness and Social Media
Researcher: Ajay Kumar Dang
Guide(s): Rakesh Kumar and Sanjeev Kumar Modi
Keywords: Economics and Business
Management
Social Media Marketing
Social Sciences
University: I. K. Gujral Punjab Technical University
Completed Date: 2023
Abstract: Health in holistic terms has been a necessity for us since ages but contemporary lifestyle forces us to ignore its value; cut throat competition in all businesses is taking its toll. We compromise with our health but we are afraid to compromise with our work. Due to this compromise, we are inclined to medicines to keep fit and enhance immunity. It helps to accomplish our task and keep us away from diseases without ignoring the side effects. It has already been said that a healthy mind is the source of great innovations. In the current times, we are finding ways to keep ourselves mentally and physically fit, various herbal product companies are trying to enter the human mind through the social media platform to promote their products as our dependency on social media to find solutions for our health is increasing.
Pagination: All pages
URI: http://hdl.handle.net/10603/521784
Appears in Departments:Department of Management

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01_title.pdfAttached File189.22 kBAdobe PDFView/Open
02_prelim pages.pdf1.03 MBAdobe PDFView/Open
03_content.pdf179.88 kBAdobe PDFView/Open
04_abstract.pdf103.23 kBAdobe PDFView/Open
05_chapter 1.pdf547.06 kBAdobe PDFView/Open
06_chapter 2.pdf214.45 kBAdobe PDFView/Open
07_chapter3.pdf176.53 kBAdobe PDFView/Open
08_chapter 4.pdf3.08 MBAdobe PDFView/Open
09_annexure.pdf525.19 kBAdobe PDFView/Open
80_recommendation.pdf115.02 kBAdobe PDFView/Open
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