Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/520633
Title: Impact of demographic factors on brand choice and brand switching of customers of cellular phone service providers with special reference to Mumbai
Researcher: Nathalal, Pandit Vinaykumar
Guide(s): Angadi V B
Keywords: Brand Choice
Brand Switching
Cellular Phone
Customers
Demographic Factors
Economics and Business
Management
Social Sciences
University: University of Mumbai
Completed Date: 2014
Abstract: newlineNo newline
Pagination: 469p
URI: http://hdl.handle.net/10603/520633
Appears in Departments:Management, Lala Lajpatrai Institute Of Management,

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01_title.pdfAttached File240.48 kBAdobe PDFView/Open
02_prelim pages.pdf6.08 MBAdobe PDFView/Open
03_contents.pdf1.45 MBAdobe PDFView/Open
04_chapter 1.pdf4.86 MBAdobe PDFView/Open
05_chapter 2.pdf10.17 MBAdobe PDFView/Open
06_chapter 3.pdf9.66 MBAdobe PDFView/Open
07_chapter 4.pdf8.06 MBAdobe PDFView/Open
08_chapter 5.pdf22.18 MBAdobe PDFView/Open
09_chapter 6.pdf6.69 MBAdobe PDFView/Open
10_annexures.pdf20.35 MBAdobe PDFView/Open
80_recommendation.pdf6.93 MBAdobe PDFView/Open
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