Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/520108
| Title: | Drivers of brand evangelism in multi national quick service restaurant chains a study in the Indian context |
| Researcher: | Arthi T S |
| Guide(s): | Joshua Selvakumar J |
| Keywords: | Brand Evangelism Brand Experience Brand Loyalty Brand Personality Brand Relationship Quality Brand Trust Economics and Business Management Service Quality Social Sciences |
| University: | Anna University |
| Completed Date: | 2023 |
| Pagination: | xxii, 214p. |
| URI: | http://hdl.handle.net/10603/520108 |
| Appears in Departments: | Faculty of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 23.41 kB | Adobe PDF | View/Open |
| 02_prelim_pages.pdf | 716.7 kB | Adobe PDF | View/Open | |
| 03_contents.pdf | 175.24 kB | Adobe PDF | View/Open | |
| 04_abstracts.pdf | 97.14 kB | Adobe PDF | View/Open | |
| 05_chapter1.pdf | 249.01 kB | Adobe PDF | View/Open | |
| 06_chapter2.pdf | 357.74 kB | Adobe PDF | View/Open | |
| 07_chapter3.pdf | 1.2 MB | Adobe PDF | View/Open | |
| 08_chapter4.pdf | 1.3 MB | Adobe PDF | View/Open | |
| 09_annexures.pdf | 418.82 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 496.32 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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