A Study on Mobile based NBFC Catering Towards Rural Indian Customers Special Reference to Igatpuri District in Maharashtra

Abstract

This research is an effort to find the impact and usage of Mobile application financial services need of rural customers, economic development depends on the fact that in emerging nations, people have a predisposition to think of a finance as a fundamental right, comparable to access to water, health, etc. While having access to finance may be essential for many households to lift themselves out of poverty, it does not always require a connection to a financial institution help of technology, data science and Machine learning based rule engine platform tightly coupled with mobile application. newlineThis study is to show how mobile based applications are helping in rural Indian despite of those infrastructural constraints like electricity, transportation and Infrastructure Becomes hurdle for getting financial needs for rural India. Major public sector banks are not present in rural India, in this scenario NBFC (Non- Banking Financial Corporation) has to serve to financial needs due to electricity and power systems are having challenges to serve to customers, alternate solution to this problem is mobility. newlineStack of mobility comes into picture which plays a vital role becomes bridge between NBFC and Customer.