The relevance of visual art in social advertising in the context of out of home advertising in Punjab region

Abstract

Advertisements not only capture the nuances inherent in the lifestyle of the newlinecommon people but also help in mapping their desires, at the same time advertising newlineinfluences our thoughts, feelings, and lives; we need to be aware of how it operates newlineand equip ourselves with information and ideas, because of its effectiveness and newlineuseful form of social communication. The process of advertising communication is a newlinevery intense process that depends on many aspects, such as the nature, the audience newlineand the interpreted, and the context in which it s communicated. Many other factors newlinelike the text, images, and presentation may transfer different senses to different newlineaudiences. Regional perceptions and beliefs also can change the meaning of newlinecommunication. newline