Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/515869
| Title: | Consumer Attitude towards Advertising Campaigns a study of foreign and domestic brands |
| Researcher: | Singh, Pravin Chandra |
| Guide(s): | Gautam, Amit |
| Keywords: | Advertising campaigns Consumer--Attitude Economics and Business Management Social Sciences |
| University: | Banaras Hindu University |
| Completed Date: | 2022 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/515869 |
| Appears in Departments: | Faculty of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 684.76 kB | Adobe PDF | View/Open |
| 02_prelim page.pdf | 2.51 MB | Adobe PDF | View/Open | |
| 03_content.pdf | 729.79 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 3.96 MB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 625.09 kB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 401.69 kB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 452.39 kB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 811.04 kB | Adobe PDF | View/Open | |
| 09_chapter 5.pdf | 270.54 kB | Adobe PDF | View/Open | |
| 10_annexure.pdf | 7.63 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 954.55 kB | Adobe PDF | View/Open |
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