impact of servicescape on service quality and consumer satisfaction in fitness centers of gujarat

Abstract

The fitness industry develops rapidly which shows people are more concern about their healthier lives. Fitness centers intensely depend on the servicescape which play vital role to influence consumers. The investigation points to perceive the effect of servicescape and social servicescape on service quality which leads to consumer satisfaction. It analyzes a convenient sample of 981 workable feedbacks from the consumers of the fitness center of Gujarat. A methodized questionnaire was regulated. By structural equation modeling, this study demonstrates that service quality is influenced by servicescape and social servicescape and consumer satisfaction is influenced by service quality. This study helps to the fitness centers to strengthen their value added services more and develop their whole servicescape in such a way that the consumers will be satisfied with the service quality and become more committed. newline