Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/513075
| Title: | An empirical study of measurement of brand equities for selected consumer durable vis à vis non durable products in western indian rural market |
| Researcher: | Shringarpure, Ruta Vivek |
| Guide(s): | Dangarwala, Umesh R. |
| Keywords: | Commerce and Business Management Consumer Rural market |
| University: | Maharaja Sayajirao University of Baroda |
| Completed Date: | 2022 |
| Abstract: | newlineAbstract not available |
| Pagination: | 202 |
| URI: | http://hdl.handle.net/10603/513075 |
| Appears in Departments: | Department of Commerce and Business Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_first page.pdf | Attached File | 121.05 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 767.92 kB | Adobe PDF | View/Open | |
| 04_introduction.pdf | 341.97 kB | Adobe PDF | View/Open | |
| 05_profile of durable and non durable goods.pdf | 707.06 kB | Adobe PDF | View/Open | |
| 06_review of literatures.pdf | 576.2 kB | Adobe PDF | View/Open | |
| 07_research methodology.pdf | 488.57 kB | Adobe PDF | View/Open | |
| 08_data analysis and interpretation.pdf | 952.09 kB | Adobe PDF | View/Open | |
| 09_findings.pdf | 519.54 kB | Adobe PDF | View/Open | |
| 10_annexures.pdf | 1.77 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 622.36 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: