A Study of Issues and Challenges in Retail Marketing of Organic Products in Madhya Pradesh

Abstract

Organic food is safe, pure, more nutritious, environment friendly, protects against diseases and maintains peace of mind. A pure diet fosters purity of mind, body and soul. Till 2011, organic farming in Madhya Pradesh was confined to experimental projects by a few enthusiastic farmers, who found it difficult to sell their produce. Later, the Organic Farming Policy by the state government spurred growth in the sector, and Madhya Pradesh now has the largest area in the country under organic cultivation. With 7.5 lakh hectares, the state accounts for over 27% of the country s total area under organic cultivation, according to a report from the Centre for Science and Environment (CSE) released in July this year. newlineOrganic food does not contain hormones, while non-organic foods contain hormones, hormones are injected for animals to speed up their growth. Food poisoning is more likely to occur with non-organic foods than organic. Organic food is much more expensive than normal. In such a situation, the question arises that when you choose organic food over other food, what do you get different or extra? Are organic foods beneficial for health? Let us discuss some things and try to find out the answers to these questions. newline