1. Shodhganga@INFLIBNET
  2. Periyar University
  3. Periyar Institute of Management Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/51218
Title: Integrating the crm strategies for organised fmcg retail units in chennai district towards customer loyalty
Researcher: Sathishkumar S
Guide(s): Kannan K V
Keywords: Chennai District
Customer Loyalty
Integrating the CRM Strategies
Organised FMCG Retail Units
Upload Date: 16-Oct-2015
University: Periyar University
Completed Date: 27/12/2012
Abstract: newline
Pagination: xiv, 218p
URI: http://hdl.handle.net/10603/51218
Appears in Departments:Periyar Institute of Management Studies

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File Description SizeFormat 
01_title.pdfAttached File198.44 kBAdobe PDFView/Open
02_certificate.pdf77.9 kBAdobe PDFView/Open
03_declaration.pdf78.22 kBAdobe PDFView/Open
04_acknowledgement.pdf84.08 kBAdobe PDFView/Open
05_contents.pdf137.27 kBAdobe PDFView/Open
06_list of tables and figures.pdf183.9 kBAdobe PDFView/Open
07_chapter 1.pdf752.11 kBAdobe PDFView/Open
08_chapter 2.pdf678.85 kBAdobe PDFView/Open
09_chapter 3.pdf526.42 kBAdobe PDFView/Open
10_chapter 4.pdf1.4 MBAdobe PDFView/Open
11_chapter 5.pdf290.35 kBAdobe PDFView/Open
12_references.pdf411.86 kBAdobe PDFView/Open
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