Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/51159
| Title: | A study on the impact of television advertisements on purchase decision of consumers in salem district in respect of durable goods |
| Researcher: | Pirakatheeswari P |
| Guide(s): | Rajeswari R |
| Keywords: | Durable Goods Impact of Television Advertisements Purchase Decision of Consumers Salem District |
| Upload Date: | 16-Oct-2015 |
| University: | Periyar University |
| Completed Date: | 12/08/2013 |
| Abstract: | newline |
| Pagination: | xi, 221p |
| URI: | http://hdl.handle.net/10603/51159 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 129.26 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 91.34 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 95.94 kB | Adobe PDF | View/Open | |
| 04_acknowledgements.pdf | 84.11 kB | Adobe PDF | View/Open | |
| 05_contents.pdf | 84 kB | Adobe PDF | View/Open | |
| 06_list of tables figures.pdf | 110.9 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 373.97 kB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 830.93 kB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 512.03 kB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 990.06 kB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 401.31 kB | Adobe PDF | View/Open | |
| 12_bibliography.pdf | 179.05 kB | Adobe PDF | View/Open | |
| 13_questionnaire.pdf | 204.36 kB | Adobe PDF | View/Open |
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