Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/508078
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.coverage.spatial | Management | |
dc.date.accessioned | 2023-08-21T11:43:03Z | - |
dc.date.available | 2023-08-21T11:43:03Z | - |
dc.identifier.uri | http://hdl.handle.net/10603/508078 | - |
dc.description.abstract | None newline newline | |
dc.format.extent | xiv,214p. | |
dc.language | English | |
dc.relation | 200 to 209p. | |
dc.rights | university | |
dc.title | Ambush marketing | |
dc.title.alternative | A study of perceptions of gen z customers in gujarat | |
dc.creator.researcher | Neve,Mayuri Mohit | |
dc.subject.keyword | Ambush | |
dc.subject.keyword | Economics and Business | |
dc.subject.keyword | Gen z customer | |
dc.subject.keyword | Management | |
dc.subject.keyword | Marketing | |
dc.subject.keyword | Social Sciences | |
dc.description.note | 5354 | |
dc.contributor.guide | Ruparel,Neelima | |
dc.publisher.place | Ahmedabad | |
dc.publisher.university | Gujarat University | |
dc.publisher.institution | Department of Management | |
dc.date.registered | 2016 | |
dc.date.completed | 2022 | |
dc.date.awarded | 2022 | |
dc.format.dimensions | - | |
dc.format.accompanyingmaterial | CD | |
dc.source.university | University | |
dc.type.degree | Ph.D. | |
Appears in Departments: | Department of Management |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
01_title.pdf | Attached File | 177.39 kB | Adobe PDF | View/Open |
02_prelim pages.pdf | 489.84 kB | Adobe PDF | View/Open | |
03_content.pdf | 176.42 kB | Adobe PDF | View/Open | |
04_chapter 1.pdf | 270.78 kB | Adobe PDF | View/Open | |
05_chapter 2.pdf | 260.52 kB | Adobe PDF | View/Open | |
06_chapter 3.pdf | 291.8 kB | Adobe PDF | View/Open | |
07_chapter 4.pdf | 2.64 MB | Adobe PDF | View/Open | |
08_annexures.pdf | 500.72 kB | Adobe PDF | View/Open | |
80_recommendation.pdf | 413.59 kB | Adobe PDF | View/Open |
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