Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/507783
| Title: | Antecedents of Purchase Intention and Customer Commitment A Study to Explore the Role of Social Media Marketing Among Employed Youth |
| Researcher: | Mohamed Moosa S |
| Guide(s): | Jagadeesan P |
| Keywords: | Computer Science Computer Science Cybernetics Engineering and Technology |
| University: | Vels University |
| Completed Date: | 2021 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/507783 |
| Appears in Departments: | Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 49.92 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 158.36 kB | Adobe PDF | View/Open | |
| 03_content.pdf | 3.07 kB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 215.06 kB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 256.52 kB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 725.4 kB | Adobe PDF | View/Open | |
| 10_annexures.pdf | 602.46 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 62.59 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: