Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/507783
Full metadata record
DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2023-08-18T08:33:57Z-
dc.date.available2023-08-18T08:33:57Z-
dc.identifier.urihttp://hdl.handle.net/10603/507783-
dc.description.abstractnewline
dc.format.extent
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleAntecedents of Purchase Intention and Customer Commitment A Study to Explore the Role of Social Media Marketing Among Employed Youth
dc.title.alternative
dc.creator.researcherMohamed Moosa S
dc.subject.keywordComputer Science
dc.subject.keywordComputer Science Cybernetics
dc.subject.keywordEngineering and Technology
dc.description.note
dc.contributor.guideJagadeesan P
dc.publisher.placeChennai
dc.publisher.universityVels University
dc.publisher.institutionDepartment of Commerce
dc.date.registered2018
dc.date.completed2021
dc.date.awarded2021
dc.format.dimensions
dc.format.accompanyingmaterialCD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Commerce

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File49.92 kBAdobe PDFView/Open
02_prelim pages.pdf158.36 kBAdobe PDFView/Open
03_content.pdf3.07 kBAdobe PDFView/Open
05_chapter 1.pdf215.06 kBAdobe PDFView/Open
06_chapter 2.pdf256.52 kBAdobe PDFView/Open
07_chapter 3.pdf725.4 kBAdobe PDFView/Open
10_annexures.pdf602.46 kBAdobe PDFView/Open
80_recommendation.pdf62.59 kBAdobe PDFView/Open


Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).

Altmetric Badge: