Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/507510
| Title: | Affect of Brand Endorsements and Promotions by Celebrities on the Consumers Buying Bahavior Towards Consumer Goods in India A Critical Review |
| Researcher: | Nagaraja Yashoda Krishna Ramisetty |
| Guide(s): | Shalini Srivastava |
| Keywords: | Economics and Business Management Social Sciences |
| University: | Sai Nath University |
| Completed Date: | 2018 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/507510 |
| Appears in Departments: | Department of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 80_recommendation.pdf | Attached File | 181.14 kB | Adobe PDF | View/Open |
| astract.pdf | 13.86 kB | Adobe PDF | View/Open | |
| chapter 1.pdf | 1.05 MB | Adobe PDF | View/Open | |
| chapter 2.pdf | 2.05 MB | Adobe PDF | View/Open | |
| chapter 3.pdf | 442.44 kB | Adobe PDF | View/Open | |
| chapter 4.pdf | 5.74 MB | Adobe PDF | View/Open | |
| chapter 5.pdf | 691.17 kB | Adobe PDF | View/Open | |
| content.pdf | 319.49 kB | Adobe PDF | View/Open | |
| prelim page.pdf | 184.13 kB | Adobe PDF | View/Open | |
| references.pdf | 918.98 kB | Adobe PDF | View/Open | |
| title.pdf | 499.22 kB | Adobe PDF | View/Open |
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